Acme’s Primary Goal & Reason for Being: Acme’s Primary Goal is to better the world by making a concrete, measurable difference in the welfare of at least one million animals – including people – and to combat damage done to the world by other corporations and individuals. We will achieve this by being profitable and sharing those profits with human- and animal-welfare organizations. We will also create opportunities for many charitable organizations to generate income by selling products they purchase from us at our cost. In these areas, we function similar to a non-profit. We will create and maintain profitability in other areas by offering our customers a product of the highest quality at a fair price with service that is the second to no one in our industry. We believe that by truly caring about our customers and their needs, by treating customers and employees with respect, and by standing behind our product, we will always be successful and will achieve our goals.